Non-Data Related Projects
EHN Music Publishing
I developed a mock music publishing company as a class project, creating a business plan that integrated both the creative and strategic sides of the industry. The plan outlined the company’s philosophy, goals, and mission, and examined how it could operate within the current music market. To ground the concept, I conducted research and analysis to evaluate industry trends, competitive positioning, and future opportunities.
The project also included sections on products and services, regulatory considerations, and financial planning, with projections based on hypothetical figures. These elements tied the creative vision of the company to realistic business outcomes.
Through this project, I gained a deeper understanding of how music publishing functions and what it takes to approach the industry from a publisher’s perspective. It also gave me insight into the entrepreneurial side of building a company, where careful research, market analysis, and strategic planning are essential foundations for long-term success.
Copycat Content
I researched the concept of copycat marketing, focusing on how companies imitate the strategies, branding, or campaigns of competitors to capture market attention. In this project, I introduced two common types of copycat practices: advertising copycats and creator content copying. I analyzed real-world examples, considered the impact on stakeholders such as brands, legal teams, and advertising companies, and evaluated the financial risks copycat strategies place on marketing investments.
Through this project, I learned about the hidden costs of copycat marketing, including higher stakes for authenticity and the major threats it poses to brand trust and originality. At the same time, I identified opportunities such as raising awareness of ethical practices, protecting creative content, and differentiating brands through authenticity. This work strengthened my critical thinking, research, and presentation skills while highlighting the ethical and strategic dimensions of marketing.