I am currently pursuing a double major in Music Business and Business Systems & Analytics, developing expertise at the intersection of music, creativity, and data. My focus is on using analytics and storytelling to support artist growth, optimize music strategies, and help organizations make smarter decisions in an evolving industry. My passion lies in bridging the creative and analytical sides of the industry to create meaningful impact.

🎨 Creative & Industry Skills

  • Artist Development & A&R Research

  • Sync Licensing, Playlist Promotion, and Email Campaigns

  • Creative Storytelling & Content Ideation

  • Marketing Campaign Coordination

  • Global Music Industry Awareness (Korea + U.S.)

  • Cross-Team Communication & Project Collaboration

  • Passion for Artist Growth and Narrative Branding

📊 Analytical & Technical Skills

  • Data Visualization: Tableau, Power BI, Excel

  • Programming & Data Tools: Python, SQL, Stata

  • Version Control & Workflow: Git, GitHub, Terminal

  • Streaming & Royalty Analytics: Spotify for Artists, Luminate, MLC Systems, MediaBase

  • Market Research & Audience Insights

  • Business Reporting & Strategic Analytics

  • Performance Tracking and KPI Evaluation