My Journey in Music & Data Analytics
From live music events to industry internships, my experiences reflect how I’ve grown at the intersection of business, creativity, and data analytics.
Data Analytics & Automation Intern
At The MLC, I worked on royalty distribution and metadata management, applying data analysis to support accurate songwriter and publisher payments. This role gave me exposure to the complexities of licensing workflows and the opportunity to apply data skills in a high-impact environment.
Matched millions of dollars in unpaid mechanical royalties to songwriters worldwide, ensuring accurate and timely distribution.
Worked with large datasets and reconciled metadata, gaining insight into end-to-end royalty distribution workflows and DSP integrations.
Expanded industry knowledge through cross-departmental sessions with Operations, Legal, and Marketing, developing a broad perspective on collective management.
Built Power BI dashboards for a capstone project using royalty data, Luminate, and Chartmetric to uncover listener trends and propose strategies for stronger reporting and engagement.
What I Learned:
This internship showed me how data integrity and reporting accuracy directly shape royalty distribution on a global scale. I strengthened my ability to reconcile large datasets and use Power BI to connect streaming and royalty data. I also gained insight into the automation systems that support efficiency and accuracy at scale. Beyond technical growth, I developed a clearer understanding of how the royalty ecosystem operates and how effective data management supports transparency across the music industry.
**Data A&A Team
**Finance Team
Capstone Project – “Life of My Song”
Insight Team Intern
During my internship with the Insight Team at Big Machine Label Group, I worked at the intersection of data and strategy, supporting decision-making across departments. My role combined hands-on data analysis with building tools that made insights more accessible throughout the label.
Compiled weekly reports on radio and streaming performance using Luminate and Mediabase, applying advanced Excel functions (VLOOKUP, XLOOKUP) to identify trends and track artist growth.
Built interactive Tableau dashboards and streamlined workflows with Tableau Prep, improving data accessibility and usability across the label.
Corrected and maintained artist metadata in OpenPlay and Chartmetric, ensuring accurate and consistent records across systems.
Proposed new dashboard designs and benchmarking methods that contributed to the label’s long-term data strategy.
What I learned:
This role gave me hands-on experience using Tableau Prep to integrate and clean large datasets and building Tableau dashboards that made insights more accessible across the label. I strengthened my ability to manage big data with advanced Excel functions and developed a clearer understanding of how streaming and airplay data reflect audience behavior. Through weekly reports and analysis, I saw how these metrics directly support artist growth and inform marketing, radio strategy, and business decisions.
A&R Intern & Global Partnerships Representative
At The Upstate Sound Label, I worked as an A&R with a focus on global partnerships, blending data-driven scouting with international recruiting initiatives. I was trusted by the CEO to establish and lead the company’s Global Partnerships program, where I developed SOPs, recruited international artists, and led meetings with partners worldwide to align cross-border strategies. In this role, I scouted new talent, analyzed data to guide promotional strategies, and strengthened the label’s global roster.
Utilized Chartmetric and market research to identify emerging talent and analyze KPIs that guided promotional campaigns.
Discovered and secured four Korean artists, two of whom signed during my internship with one pending, strengthening the label’s global roster.
Facilitated a sub-publishing agreement with one of Korea’s top sync and publishing companies.
Created marketing plans to expand artist visibility and reach within the U.S. market.
Reviewed artist contracts and agreements, supporting A&R negotiations and ensuring compliance with business standards.
What I Learned:
By developing the label’s global partnerships program from scratch, I learned how to think like an entrepreneur. With no roadmap and little guidance, I built a solid SOP and structure through trial and error, which strengthened my ability to take initiative, problem-solve, and create sustainable processes. Alongside this, I gained experience applying data analysis tools like Chartmetric to scouting and promotion, which showed me how data-driven insights and strong business structures work together to drive growth in the music industry.
LEE way : Sub-publishing company that I secured a contract with on behalf of the label.
Sync Licensing Intern
At Resin8 Music, I supported the sync licensing agreement, song meta data and artist promotion process by working across data, contracts, and marketing to ensure songs were positioned for placement opportunities. This role gave me exposure to both the business and creative sides of licensing, from metadata management to audience engagement strategies.
Managed the song intake process, ensuring accurate and accessible metadata for each submission using the DISCO database.
Documented licensing agreements with precision to support efficient music placement workflows.
Evaluated songs for sync potential and market viability, collaborating with the team to identify opportunities for strategic placement
Managed and executed email marketing campaigns to promote new releases, increase engagement, and drive sync placement opportunities.
Assisted in creating social media content for artists, implementing strategies that engaged and connected with an audience of 17.2K followers.
What I Learned:
This internship strengthened my understanding of how music licensing and sync decisions are made, from maintaining accurate metadata to supporting the placement process. I gained insight into the business and creative considerations that drive song selection, while also expanding my skills in marketing and digital promotion to help artists reach new opportunities.
Audio Production Crew - Belmont University
As an audio crew at Belmont University’s School of Music, I supported live productions by coordinating sound and lighting to ensure professional, seamless performances. This role demanded technical precision, teamwork, and quick problem-solving under pressure.
Prepared and optimized stage setups, including microphone placement, XLR and power cable management, and signal routing for instruments and audio equipment.
Designed and managed stage lighting as the Lighting Designer, creating immersive visual experiences that enhanced live performances for audiences of up to 1,000.
Assisted with sound checks and equipment testing to help ensure high-quality audio output throughout events.
Executed real-time troubleshooting of technical issues during performances, collaborating with crews to resolve urgent challenges quickly and keep shows running seamlessly.
What I learned:
This role taught me how to troubleshoot in real time under the pressure of live concerts. When unexpected technical issues occurred during shows, I learned how to respond quickly and effectively to keep performances running smoothly. As the Lighting Designer responsible for all lighting during productions, I also gained significant responsibility and leadership experience, developing both the technical expertise and confidence to guide critical aspects of live events.
Consultant
At Seunga Holdings, I provided end-to-end consulting services for hospitals and clinics, combining strategic management, marketing, and staffing solutions. I worked directly with hospital leadership to improve operations, strengthen patient acquisition, and build sustainable brand visibility.
Recruited, trained, and managed patient coordinators and counseling staff, ensuring consistent patient service and communication.
Supported hospitals with staffing solutions, including placement, onboarding, and performance oversight.
Designed and implemented marketing & advertising campaigns (digital, community-based, and offline media such as bus and subway ads).
Connected hospitals with advertising and media agencies, managing campaigns and ensuring ROI on promotional efforts.
Delivered comprehensive hospital management support, covering HR, operations, marketing, and brand positioning.
What I Learned:
By supporting hospitals across management, staffing, and marketing, I learned how to operate as both a strategist and a practitioner. Building staffing pipelines, coordinating with advertising agencies, and executing promotional campaigns strengthened my ability to design sustainable processes, manage diverse stakeholders, and deliver measurable growth. I also gained hands-on experience with offline advertising such as bus and subway promotions and learned how to integrate these efforts with staffing and patient service improvements, ensuring that business growth, patient satisfaction, and brand visibility move forward together.